Gucci
Diana Bag Small — Beige
Small · Leather · Gold hardware
Estimated resale value today
Down $1,592 (-50%) vs. original retail of $3,200
24H
▲ 0.0%
1W
▲ 0.3%
1M
▲ 0.3%
1Y
—
Estimated from a researched valuation model for this style, blended with live eBay listing data — the more comps we have, the more they influence the number.
About the Diana Bag Small
Originally introduced in 1991 and made famous when Princess Diana carried it, this bag was reissued by Alessandro Michele in 2021 for what would have been the princess's 60th birthday, with signature bamboo handles paired with removable colored leather belts.
What affects this bag's resale value
- Strong celebrity and royal provenance narrative drives sustained recognition and demand
- Bamboo-handle construction shares the durability and authentication benefits of the Bamboo 1947 line
- GG canvas versus full leather versions resell at notably different price points
Other Diana Bag Small variants
Frequently asked questions
- Why is the Gucci Diana bag associated with Princess Diana?
- The original 1991 design became one of Princess Diana's favorite carry bags, and Gucci's 2021 reissue leaned into that legacy for its relaunch.
Gucci (est. 1921) — A high-volume luxury brand whose broad availability keeps most current styles trading below retail on the resale market, with exceptions for discontinued or limited pieces.
This is an estimated market value, not a formal appraisal. The actual value of any individual bag depends on its condition, provenance, and what a specific buyer is willing to pay. Values shown are modeled from aggregated resale market data and update periodically.